About Us
Our Story
Aperture Insight was born out of a passion for making insights accessible to businesses of all sizes. With a background of over 20 years in corporate America, our founder recognized the gap in the market where small and moderate-sized companies often felt that insights were out of reach. Believing that insights should be within reach for any company, Aperture Insight was founded with the vision of providing tailored programs that empower businesses to leverage the power of insights effectively. With any camera, you can find the best perspective with the right settings and creative outlook.
We can help manage everything from traditional market research such as product/concept testing, retail/shopper insights, ad/comms testing to tracking programs for brand and customer experience (CX) to user experience (UX). We understand that investing in everything at once is expensive and vendor solutions may feel too narrow or complex. We can build the right set of tools and blend them together to meet your unique needs and budget.
Meet Our Founder
With a deep-rooted love for market research and a career spanning over 20 years in the industry, Jessica Irwin brings a wealth of experience and expertise to Aperture Insight. Having built numerous research capabilities over the years, each approached with custom solutions, Jessica’s superpower lies in identifying the right, most efficient talent, be it employees or supplier partners or tools. This unique ability to curate custom solutions tailored to each company’s needs sets Aperture Insight apart, with a commitment to seeing businesses thrive on the insights they provide.
Also, she loves capturing just the right moment, the right perspective, and the authenticity, both with her cameras and her insights work!
At Aperture Insight, we are dedicated to helping businesses unlock their full potential through insights and we believe it can be cost-effective, quick-turn, and easy to manage. Let us partner with you on your journey to success.
Discover the Difference with Aperture Insight
Experience the impact of agile insights and expert guidance. Reach out to us now to explore how our customized solutions can help your business thrive. Let’s connect to discuss how we can support your goals and drive your business towards success.